B2b Marketplace

The Challenge

Process

Discovery

Conducted 1:1 interviews with power users, resulting in validated insights and team alignment.

Design & Iteration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

40% improvement in task completion. Since shipping, we've measured 35% reduction in support volume.

B2b Marketplace

Shipping quality design requires collaboration and iteration. This piece explores how . The implications matter for teams and organizations.

The Thing

Whether you're designing a new feature, this approach applies.